“Tao of Twitter” Author Mark W. Schaeffer

Posted on September 1, 2012


Join Dr. Alvin Jones, Bomani Armah, Kevin T. Robertson and the rest of the family at the Even Place, as we learn from this weeks special guest Mark W. Schaeffer, author of “The Tao of Twitter”.

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From Chapter 6, Attracting Targeted Followers

Many social media pundits and purists would like to have you believe that the quality of your Twitter followers is more important that the quantity. These folks are either naive or liars.  In fact, you absolutely need both quality AND quantity.

Attracting a critical mass of Twitter followers — and by this I mean about 200 in most cases — is critical as you start your journey for two reasons.

First, if you have less than 200 people who are connecting with you, Twitter is going to be boring. And if it’s boring, you’re going to quit.

Second, the more followers you have, the better the chance for a “breakthrough  moment.”  The more followers, the more potential interactions, the more interactions, the more opportunities to create business benefits.  And we all LOVE those!

So I strongly recommend that you spend some time upfront working on this critical aspect of your success – even as little as 20 minutes a day for a few weeks can get you started in the right direction.

“If you build it, they will come” makes a great movie line but a lousy Twitter strategy.  There’s no short-cut. The only viable and legitimate method to begin to attract targeted followers is to find them, follow them, and hope they follow you back.

A rule of thumb is that about 70 percent of the people you follow will follow you back, but there are five simple ideas to tilt the follower-odds in your favor …

Mark W. Schaefer is a globally-recognized blogger, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions.  His clients include both start-ups and global brands such as AT&T, Johnson & Johnson, and the UK government.

Mark has advanced degrees in marketing and organizational development and holds seven patents. He is a faculty member of the graduate studies program at Rutgers University and is the founder of Social Slam, a national social media event that takes place each April.  In addition to writing, The Tao of Twitter, he is the author of the best-selling marketing book Return On Influence.   In 2012, he was named by Forbes magazine as one of the Top 50 social media “power influencers” of the world.

Martk has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, and the CBS NEWS.