Richard Keith Latman discusses “The Good Fail” July 22nd

Posted on July 16, 2012


click photo to go to Mr. Latman’s website

An inside look at how companies and executives rise and fall, with important lessons for all aspiring entrepreneursThe Good Fail is part business story, part guilty pleasure, exploring Richard Keith Latman’s very public missteps and the painful lessons he learned as a result, presented to fellow entrepreneurs, in his own words, for the first time. Written in a lively, conversational style, the book answers questions many computer industry veterans have been asking for more than a decade about what went wrong at Microworkz, the failed former free PC enterprise.

Chronicling Latman’s long roller-coaster journey back and offering pointed advice about effective business development, negotiating, human resource management, and leadership, which Latman has successfully applied at his latest ventures, iMagicLab and Latman Interactive, the book is an important set of insights for entrepreneurs everywhere.

click photo preview and buy this book

  • Offers 19 practical lessons learned, which can help put other entrepreneurs on the path to success faster
  • Includes invaluable insight into how to overcome even the worst public business failures
  • Provides a behind-the-scenes look from the ultimate insider at an important time in computer industry history
  • Presents a case study of how personal and business lives can negatively impact each other

Microworkz’s failure can be your success. The Good Fail provides both important insights into how to start a business that will reap rewards, and warnings about how to avoid going astray.

Richard Keith Latman is Chief Executive Officer / Co-Founder of iMagicLab ( the Founder of Latman Interactive ( Latman drives product development, technology, sales, marketing and architecture decisions across all iMagicLab/Latman products to ensure the product direction is consistent with the overall strategy of the company and the needs of the marketplace. Over the past 9 years he has trained tens of thousands of salespeople, written over 275 articles and has spoken at major events and seminars nationwide.

Latman has broad experience in the sales, hardware, software and services sectors, having spent more than 20 years in senior management roles in the IT industry. Prior to founding iMagicLab, Latman helped start many innovative companies including RetailTRAC (Sold to Minow LLC), MicroPOS (Sold to Micros) and