Much to Like about “Likeonomics”

Posted on June 29, 2012


I would expect that a book with a cover quote from Deepak Chopra would lead me through 150 + pages of great Zen like business advice, and Likeonomics does not disappoint.  Rohit Bhargava, marketing expert and Adjunct Professor Marketing at Georgetown University, has written a great book on something that you would think is much simpler.  Yes, people do business with people they like.  But has anyone ever broken down what makes the products and the people we spend money on more likable?  Each chapter is written like a college text book, with Vin diagrams and summary sections, to help you quickly refer to the principles detailed throughout the book.

The highlight of the book is the clever acronym detailing the heart of the Likeonomics principle.  T.R.U.S.T. Truth, Relevance, Unselfishness, Simplicity, and Trust.  The stories of how Rwanda turned its economy around after it’s epic genocide, how Oprah’s truthfulness led to her domination of daytime television, or how a creative lunch meeting at Pixar stopped Steve Jobs from selling the company to Microsoft.  Using countless studies the author shows how customers and clients “liking” you has little do with your effectiveness at your job or reliability of your product, but more from a feeling that your consumer really knows and trusts you.

My favorite “self-help” books are entertaining history books.  48 Laws of Power comes to mind, a great use of historical examples on how principles to get your way are used.  In many ways this book is both it’s antithesis and/or it’s next volume, formatted for a nicer, more altruistic world we must love in if we expect to survive.  Some of the main tenets in this book seem to directly conflict with American style capitalism, but Bhargava insists that being nice, and caring about your neighbors in a genuine real way, not just in attempt to make your business grow, will in turn make your business grow.  This isn’t voodoo economics, or a feel good way to success.  It is as comprehensive and analytical as you can get on a subject as subjective as “liking” something.  Likeonomics is also a great example of how to write a help book in the modern age of the internet and easily dispensed knowledge.

Join as us Sunday at 8:10 at The Even Place, 8800 Groton Court, Lanham MD 20706 as we interview Rohit Bhargava and find out more about the principles spelled out in Likeonomics.  I know I’ll have a lot of questions for him.  If you have read the book, or have questions about likeability when it comes to business, please feel free to leave them in our comment section.  We include many blog questions in our Sunday morning interview! Thanks, see you Sunday!